Humane Education and Learning Program

It is the intent and purpose of the Joy Kingston Foundation’s Humane Education and Learning Program (H.E.L.P.) to offer humane education throughout the community and inspire the youth’s view and compassion towards pets as they would view compassion in human beings. The approach that is to be taken on accomplishing these goals is to bring awareness to the facts through social and viral campaigns, create visibility through media exposure, and teach proper care and compassion to animals through formal and informal education.

Joy Kingston was a well-known lover of animals, and her pets in particular. One of the constants in Joy’s life was the pets she surrounded herself with. Often Joy would take animals in or “rescue” them from a situation or environment she did not feel was safe or fair to the animal. This quality is one that she instilled in her family, and when drawing the guidelines for the Foundation that would ultimately take her name, she chose this cause as one of the core causes for her Foundation.

Through the formation of the Joy Kingston Foundation, the H.E.L.P. program was drawn up as a program to be implemented through creating partnerships with like-minded organizations to help the social and viral campaigns associated with it. The H.E.L.P. program differentiates from other animal rights programs as it is focused on pets, and the way they are cared for at home. By not attacking pet owners, but rather using an education approach to proper pet care and building a happy environment for pets we feel we can make a difference in the lives of these pets.

The initial campaign will begin with “shock” pictures that will be posted via social networks and blogs. These will be the standard pictures that consist of only words arranged artistically or a combination of pictures and words. This will be followed by a series of short videos that again will be spread virally to help create the buzz for the cause. This will place the “movement” fresh within people’s minds and allow for vast awareness, participation, and education.